That reminded me that early on a friend of mine (Mitch) suggested that I might create a '12th Man' coffee for fans of the NFL's Seattle Seahawks. So I did and I even ended up talking with Richard Sherman's mom about the possibility of her son promoting it. That didn't work out, but we did sell quite a few. There were 2 kinds 'Beast Mode' and
'Legion of Boom'. It all was going pretty good until I received a 'Cease and Desist' letter from Texas A&M (who owns the phrase '12th man') . I had talked to a copyright attorney who had told me I should be ok, it just depended on how aggressively Texas A&M wanted to be. So that ended '12th Man' coffee, at least for me. Texas A&M must have thought it was a pretty good idea though, because they now sell their own '12th man' coffee.